WOW! Nutrition operates in the Health Drinks Market – in the categories of juices, nectars, teas, soy and coconut water – and in the diet & light segment of the foods market, in the categories of sweeteners, cocoa, chocolates, desserts and child nutrition, with porridge and milk flour.
A pioneer and innovator company, WOW! Nutrition began its operations in 1999 with the launch of Caferazzi, the first ready-to-drink cappuccino. They were the first company to introduce the concept of “green tea ready to drink”. Today its Brand Feel Good is the market leader and the top of mind in its category.
Attentive to the consumers’ needs, it lead the way in launching products’ packaging with screw cap: which offers greater protection to the product, and in addition, facilitates transportation and storage.
The tradition of the company in the Diet & Light market is extensive, putting it in a noticeable position in the national market under consolidated and notorious brands, such as Assugrin, Doce Menor, Gold Premium and Tal e Qual.
WOW! Nutrition has the largest and most modern Industrial Park of non-alcoholic beverages in Latin America, located in the area of Caçapava, São Paulo and offering employment to more than 1100 employees. It is also the first to receive the HACCP certification of high quality in hygiene and food standard by NASA, which plays an important role in the certification of management systems, aimed at food security. It is certified by ISSO.
This is WOW! Nutrition, whose mission is “Nourishing our consumers, contributing to their well-being with high-quality products that refresh in a healthy, convenient and enjoyable way.”
Operates in the domestic market with leading brands recognized by consumers.
Under the brands, Sufresh, Feel Good, Akoko and Soyos, WOW! Nutrition is the only company that offers the most complete line of healthy drinks, for every occasion, for everybody, in addition to providing a diverse range of flavors.
In the segment of Child Nutrition, WOW! Nutrition, with the brand Vitalon offers healthy and tasty diets to supplement the nutritional needs of children.