The factory WOW!, founded in 1999, belong to Brasfanta Group which is an established company in the diet, light and soy segments. Other companies such as Gold Nutrition, Kimberly-Clark Kenko (disposable hygienic) and Fic Plásticos (PVC and Polyethylene sheets) are also established companies in their own segments.
WOW! has been daring and active in their pursuit to provide healthy and innovative beverages for "every day" consumption purposes, always aiming at customer's well-being and quality of life.
Located in Caçapava city, interior of São Paulo, it is considered the most modern plant of non-alcohlic beverages in latin america. And the first to attain the haccp certification, standard of quality and hygiene in foods, created by nasa (national aeronautics and space administration), which plays a pioneering role in the certification of management systems, aiming at food safety.
At WOW! Nutrition we understand each consumer is unique and has his own needs, therefore we provide a complete line of healthy beverages for any occasion in order to attend this demand.
Our history in the diet, light and infant nutrition sector started in 1973 with the foundation of the Vepê company specialized in diet foods. Dedicated to the development of products of high quality and low calories, always looking to raise the bar on healthiness and pleasant tasting products.
Vepê valued innovation and technology as the prime focus for people's demands and latest trends. In the 70's and 80's, as the market searched for healthy alternatives for sugar, it launched Candy Menor and Assugrin, followed by Gold Aspartame, finding a solution for candy without sugar and much less calories.
In the 90's, the increasing demand for natural foods, the company turned to the sweetener development of Stevia base and Fructose base with pioneering products such as the Powdered Chocolate Gold, the only diet product at the time with no added sugar. Vepê then launched the first Brazilian sweetener with vegetal staple fibers, an ideal ingredient to keep the organism healthy.
With advances in science and medicine it is now used to cure illness contributing to the everlong research of a better, balanced and healthy life. The company developed a purpose to create foods capable of taking care of people, preventing illness, promoting health and welfare in all moments of life. This commitment is derived from the quality of its products, extracting only the best raw materials from nature with the help of the most innovative and technological advances in science.